Tripmates, an interactive travel community that connects people from all over the world through a social travel network, has joined Travel Ad Network (TAN). TAN will be the exclusive sales representative for all of the advertising inventory on Tripmates, which is growing quickly and featured prominently in Travel 2.0 articles from the New York Times, Wall Street Journal, Chicago Tribune, and CNET.
The addition of Tripmates brings the total number of sites in TAN to close to 45 best-of breed properties, delivering a combined monthly audience of more than 8 million unique visitors.
“Tripmates is an exciting addition to the network with its fresh approach to community-building and its fast growth. As avid travelers ourselves, we appreciate the entrepreneurial spirit that their team represents having been inspired to start their company while traveling themselves,” says Travel Ad Network CEO Cree Lawson. “Travel community sites have proven to be trusted forums for early stage, interactive travelers planning the best two weeks for their year. Nobody knows how to monetize this audience better than TAN and allow publishers to focus on building their product and their audience.”
“Travel Ad Network’s focus on the travel vertical and their expertise in connecting travel-oriented publishers with top tier advertisers is what attracted us to them. Their dedication to service, senior-level sales and account management team and references from great travel brands sealed the deal for us. We are thrilled to find a partner in TAN that understands our business and knows how to position us accordingly to leading brand advertisers,” says Sam Rogoway, CEO of Tripmates.