Lufthansa picks handball sponsorship

17th Nov 2006

Lufthansa has chosen to become one of the official sponsors of the 2007 Men’s Handball World Championship.While the eyes of the world this year were trained on football at the FIFA World Cup
in Germany, centre stage next year goes to handball: When Germany is hosting the
2007 Men’s World Championship.  Lufthansa has chosen the event to underline its
commitment to the world of sport. The airline will be one of the major sponsors of
the international competition and has been appointed forthwith “Official Carrier at
the World Championship” and “Official Partner of the German Handball National Team”.

The partnership was sealed in Frankfurt on Wednesday at the signing of an agreement
between Lufthansa Executive Vice President Marketing and Sales, Thierry Antinori and
the President of the International Handball Federation IHF, Dr. Hassan Moustafa. “We
are greatly looking to cooperating with the IHF. Handball, followed by 1.5 million
fans, is second only to football as the most popular ball game in Germany and the
Handball World Championship is the most attractive international event in next
year’s sports calendar,” Thierry Antinori observed. “With our aviation expertise, we
will be supporting the German handball team and the IHF all the way to the peak of
sporting achievement.” Dr. Moustafa was “highly delighted to have gained an airline
as partner for the first time. We are especially pleased at the prospect of
cooperating with one of the biggest and most prestigious international carriers.”

The Men’s Handball World Championship is being staged in Germany from 19 January to
the 4 February 2007. Taking part are 24 teams at twelve venues. The partnership
between Lufthansa and the IHF is scheduled to last initially up to the end of the
international competition. Should it be successful, the cooperation will eventually
be extended.


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