Expedia is signing a strategic relationship with NYTimes.com, the #1 newspaper Web site in the U.S., based on unique visitors. Under this agreement, Expedia will serve as the exclusive online travel booking engine on NYTimes.com Travel (www.nytimes.com/travel). The launch of Expedia’s booking engine on NYTimes.com Travel marks the first deep integration of an online travel agency on the site. Visitors to NYTimes.com Travel will now have access to Expedia’s latest technology and deep travel content, as well as the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions and services.
“Readers have always been inspired by the expertise and sophistication of The New York Times’ Travel section, and now with Expedia, visitors to NYTimes.com Travel have access to Expedia’s unparalleled online travel tools, rich content, unmatched selection of travel options,” said Tony Gonchar, Vice President, Distribution Marketing, Expedia. “This partnership further demonstrates Expedia’s commitment to helping travelers book their trip their way.”
In selecting Expedia to power its online travel booking engine, NYTimes.com offers its visitors unique features such as specialized content, traveler opinions and great travel deals. Expedia’s co-branded relationships, such as this one, extend the reach of the exceptional services Expedia has to offer and drive additional bookings for Expedia’s supply partners.