STA looks to boost online performance

STA Travel selects Zeus Technology to improve website performance and

STA has chosen Zeus
Technology’s ZXTM solution to help accelerate delivery of website content
to its worldwide network of offices and local websites.

Following a number of years of sustained growth, STA Travel recently
decided to centralize its many local web presences, implementing a single
content management system. This greatly reduced the company’s operational
costs and enabled it to ensure consistency of style and content across each
localized website.

When the new system went live, however, STA Travel found that some remote
branch offices often experienced performance issues such as reduced
connectivity and slower page loading times, due to their geographic
distance from the content management system.  As online services forms a
key part of STA Travel’s revenue generation, the company decided it needed
a web traffic management solution to accelerate the delivery of content to
these local sites.

STA Travel selected Zeus Extensible Traffic Manager (ZXTM) to improve the
speed and performance of its regional websites by accelerating the content
delivered from its central datacenter, as well as improving local website
traffic management and load balancing capabilities.


ZXTM provided the solution, deployed on a Utility Computing platform based
on Egenera BladeFrame systems. ZXTM’s load balancing and caching
capabilities brought the content closer to the end user in the Pacific

“ZXTM has helped us ensure our new content management system performs at
optimum levels,” said Peter Brand, Head of Operations for STA Travel. “Not
only have page loading times improved, but we now know the service will be
completely reliable, regardless of the location. We were delighted that the
ZXTM solution can be used without requiring any modifications to the
content management system.

“We were able to complete the project on time and within budget,” continued
Brand. “Zeus gave us a rapid and cost-effective solution, which has more
than justified our investment in ZXTM.”

“Many global companies in various industries are still struggling with
these issues, while STA is innovating,” said Paul Di Leo, CEO of Zeus.
“ZXTM’s unique position as a pure software traffic manager means that it is
the only solution available that can be deployed on Blades and Utility
Computing platforms like Egenera. As more and more companies improve their
‘virtual shops,’ traffic management, application acceleration and
virtualization are going to be crucial areas to address.”