The Wales Hotel in New York City has installed the Maestro Enterprise Front Office System, ResEze Internet Booking engine and Maestro Analytics Business Intelligence to automate its operations at the favorite home away from home for celebs and performers.

The Wales Hotel selected Maestro Enterprise for its ease-of-use that enables staff to master the system quickly and be productive faster while caring for its A-list clientele. The Wales will use Maestro’s advanced Yield Management system to apply revenue optimization controls across all reservation channels, including the Internet and GDS bookings, allowing The Wales Hotel to automatically maximize rates for higher revenue. The property is employing a customized Maestro interface to the hotel’s general ledger accounting system to eliminate manual entry and let staff focus on serving guests’ needs. Maestro Enterprise replaced the property’s previous competitive PMS system.

Warren Dehan, president of NORTHWIND’s US operations, said, “NORTHWIND is pleased to have The Wales Hotel join its family from the New York area, which is close to our headquarters. The Wales is a busy Upper East Side Hotel with a high percentage of repeat business that wanted to leverage its guest information records for better service and more profitable marketing. The Maestro Analytics business intelligence application enables managers to easily access all the property’s data for personalized service and more informed decisions based on current property operating statistics.” Dehan also noted the ResEze booking engine seamlessly applies optimized rates from The Wales Hotel’s Maestro Yield Management system to all reservation sources for uniform property pricing.

The property will also take advantage of NORTHWIND’s Four-Diamond Service that provides managers and staff with regularly scheduled online system Webinar training. The Wales Hotel will use the online sessions to train new hires and keep current staff up to date on system enhancements. When NORTHWIND clients install a Maestro system, they automatically receive Four -Diamond Service as part of their System Service Package. Four-Diamond Service is a portfolio of service and training tools to keep all NORTHWIND’s systems operating optimally and maximizing client profitability.

The luxurious Wales Hotel, in the heart of New York’s Carnegie Hill museum district, is a favorite of celebrities and only steps away from Central Park and the Metropolitan Opera. Named one of ‘New York’s Sexiest Hotels’ by the Metro News, The Wales Hotel is designed in the European-style with coffered ceilings, period chandeliers and guestrooms complete with Belgian linens, mahogany furniture and Aveda amenities. “The Maestro system is a perfect fit for New York City properties,” said Dehan. “Maestro’s clear screens make the system very easy to learn, and NORTHWIND’s online Four-Diamond training ensures new hires will be productive quickly - this is essential in the fast-paced City hotel business.”
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