Leonardo has developed and implemented a fully customized Digital Asset Management (DAM) Platform, incorporating an integrated Press Communication Centre for The Leading Hotels of the World.
“We are delighted to strengthen our partnership with The Leading Hotels of the World and reinforce our expansion in the marketplace. The DAM Platform will enable Leading Hotels to centralize global production, ownership, management and distribution of rich content for their entire portfolio. Further, they will have synchronized distribution to the entire Leonardo network - Amadeus, Galileo, Sabre, Worldspan, Pegasus, Opodo, Yahoo!, Orbitz and Worldres”, said David Elton, CEO of Leonardo Media
“Hotel companies utilize our products so they can optimize the operational efficiencies and cost savings that our solutions provide”, he added.
“The establishment of the DAM offers our member hotels an incredible opportunity to reach influential, key media outlets across the globe,” said Claudia Kozma Kaplan, vice president of corporate communications for The Leading Hotels of the World, Ltd. “The ability to quickly disseminate images and information is absolutely crucial in gaining valuable print and broadcast exposure.”
She continued, “Editors and journalists can easily access the DAM via the Leading Hotels website, thus it is just one more way in which we enable hotels to maximize the value of their membership in our organization, by giving them powerful marketing resources at no additional cost.”