SideStep boosts user-generated content

SideStep is signing a partnership with travel blogging
and information site RealTravel.
By incorporating RealTravel’s content into its site, SideStep further enables
its five million plus monthly users with a better overall travel planning
experience. SideStep will syndicate content through RealTravel’s web services
API, which allows travel sites to easily incorporate and publish travel blogs
on their own sites.
The content will be available on within the coming months.
“Rich, detailed Travel Blogs are extremely valuable to people in the process
of planning a trip,” said Ken Leeder, chief executive officer, RealTravel, Inc.
“This partnership will provide SideStep users with a wealth of additional
ratings. According to, the deal couples’s robust
lodging content with SideStep’s dynamic, real-time access to the online travel
search information available. It added that the addition of content, including
nearly 500,000 reviews, photos and blogs, “creates an even more powerful online
travel experience for’s five million plus monthly visitors.”