Chip Conley headlines Carib conference

Chip
Conley, founder and CEO of Joie de Vivre Hospitality, will headline the 2nd annual
Caribbean Sales and Marketing Strategy Conference in Miami Dec. 7-8, 2006 with a
powerful keynote address on “The Rebel Rules.“Presented by the Hospitality Sales & Marketing Association International (HSMAI) and
the Caribbean Hotel Association (CHA), the two-day conference will provide sales and
marketing professionals in the Caribbean with the inside story on the latest
information, trends and resources in sales and marketing competencies vital for
growing their business.

Founder and CEO of Joie de Vivre Hospitality, Chip Conley is one of the world’s
best-known hoteliers and a respected business philosopher. He is also the author and
co-author of three books: Marketing that Matters: 10 Practices to Profit Your
Business & Change the World; The Rebel Rules: Daring to Be Yourself in Business; and
Business Rules of Thumb. He’ll be sharing insights in successful niche marketing and
customer service that have made Joie de Vivre Hospitality successful and are
applicable to hotels and destinations in the Caribbean. These insights are
applicable to any hotel, large or small, brand or independent. They can also be
applied to destinations that are striving to develop or enhance their brand and
service reputation.

Expert speakers and industry professionals, including Peter Yesawich, President &
CEO of Yesawich, Pepperdine, Brown, & Russell, and Vincent Vanderpool Wallace,
Secretary General, Caribbean Tourism Organization, will drive the dynamic agenda on
a wide range of sales and marketing topics and tools, while addressing the
differences and nuances for both hoteliers and tourism officials doing business in
the Caribbean region. Topics will range from Internet marketing (eCommerce, web site
design and search engine optimization) to revenue management, affiliate marketing,
evolving wholesale models, developing sales strategies and strategic business
planning.

“The value of the rich information and ideas that will be packed into this two-day
forum is priceless for any sales and marketing professional in hospitality and
travel,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

“With tracks for both hotel and destination marketing, it is a great opportunity for
partners to meet and greet public and private sector tourism executives from many
destinations,” adds Gilbert.

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“Beyond networking, this professional forum will be about the business of doing
business,” notes Alec Sanguinetti, CHA director general and CEO. “That is, more than
learning about the trends and developments in the industry, it’s about applying the
knowledge acquired to recognize and act on the opportunities in the marketplace.”
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