Prince Charles backs Brit tourism week

His Royal Highness the Prince of Wales is to be the Patron of the first British
Tourism Week, which takes place from 12-18 March 2007.Announced at World Travel
Market, The Prince’s involvement will further draw national and international
attention to the size, value and importance of Britain’s £74 billion visitor

Stephen Dowd, chairman of the British Tourism Week executive council and chief
executive of inbound tourism trade body UKinbound, welcomed the announcement: “Royal
recognition of the importance of British Tourism Week will help us redefine both the
image and the reality of British tourism in the important years ahead. His Royal
Highness’ interests in heritage and in many of the quintessential elements that
constitute Britain’s tourism brand, make him a perfect ambassador for our industry.”


Tom Wright, chief executive of national tourism agency VisitBritain, added: “It’s
fantastic news that The Prince of Wales has agreed to be Patron of British Tourism
Week. His support is further evidence of the critical importance of tourism to the
UK economy and of our royal heritage to the tourism industry. HRH has consistently
supported our industry over many years and has been an influential ambassador at
home and abroad. We are delighted that he will lend his support as we lay the
foundations to ensure the future growth and prosperity of our visitor economy.”



British Tourism Week highlights the contribution made by businesses from every part
of the UK’s tourism industry, large and small, public and commercial in maximising
future opportunities such as the Olympic Games. It will galvanise the commitment of
organisations and individuals to further improve and develop the industry.