completes rebranding

6th Nov 2006 has revamped its consumer website following a major rebrand
“Our aim is to shift our brand to a new dimension and differentiate
ourselves from the competitors. The new website aims to offer our customers
the best available deals for hotels using proprietary technology that
searches for deals in addition to a merchandising engine,” said Ciprian
Morar, Director of E-commerce & Marketing.

The new website features an improved customer experience with the use of
predictive text, Google Maps for a large majority of its 45,000 hotels, and
improved partnership solutions. Further major enhancements are planned
before the end of the year.

The new brand was built in collaboration with Flame Romania (,
known for their work with other major UK travel players.


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