This fall Hyatt has launched an ambitious TVand print advertising campaign created to increase its visibility inemerging markets around the globe. The program includes an image-buildingtelevision commercial and series of three print ads that accentuate the versatility of Hyatt properties that cater to high-end meetings business.
The breadth of Hyatt’s global network, its distinctive architecture anddesign, world-class food and beverage and exceptional service areprominently portrayed in both the print and television advertisement.
The television campaign, Destinations, highlights Hyatt’s collection ofhotels in the most important business and luxury travel destinationsoutside of the United States. Eight different language versions werecreated to air in key international markets in China, Europe, Russia, theMiddle East, Asia Pacific, Latin America and Mexico. This marks Hyatt’sfirst TV appearance in China, Russia and Italy. The brand spots, broadcaston the most consistently watched networks including CNN International, CNNEspañol, BBC World, CCTV and Phoenix TV (China), Discovery International(Japan & Southeast Asia), EuroNews and Eurosport (Europe & Russia), and SkyNews (United Kingdom), run through December 2006.
The print campaign is designed to illustrate the luxurious, versatile andinnovative events facilities within Hyatt’s hotels specializing inmeetings, incentives, conferences, conventions and exhibitions business.Highlighted in the campaign is the new concept of residential style eventspaces pioneered by Hyatt and featured in such hotels as Grand HyattErawan, Bangkok and Grand Hyatt Taipei. The residence concept brings aresidential flavor to meeting venues with elements including art galleries,living rooms, interactive loft kitchens and coffee bars, along with latestin audio-visual technology, all designed to invoke the feel of aresidential space. The print campaign runs in key markets in Asia, Europe,Australia, Japan, the Middle East and Latin America in trade, consumer andbusiness publications.