Choice reveals Preferred tie-in

Choice Hotels International is again offering the world to members of Choice Privileges, the
Choice Hotels guest rewards program. Through a renewed partnership with
Preferred Hotels & Resorts, a global brand of independently owned luxury
hotels and resorts that represent the highest standards of quality and
excellence, Choice Privileges members may now redeem points for free nights
at over 150 of the world’s best hotels.

“Preferred Hotels & Resorts represents some of the most luxurious hotels and
resorts at the world’s premier leisure travel destinations,” said Bill
Carlson, senior vice president, Consumer Revenue Growth for Choice Hotels.
“This agreement with Preferred as our luxury partner elevates our Choice
Privileges guest rewards program to a level typically found only in upscale
hotel companies’ rewards programs.”

Choice Privileges members who earn points by staying at Choice’s Comfort
Inn, Comfort Suites, Quality, Sleep Inn, Clarion and MainStay Suites hotel
brands may redeem points for free nights at most of the 135 luxurious
Preferred Hotels & Resorts properties worldwide. With hotels in 28
countries, Preferred Hotels & Resorts are among the finest in the world. The
company prides itself on the distinctiveness and diversity of its properties
- in terms of their location, ambiance, décor and culture - along with their
perennially world-class service.

“Having been their exclusive luxury hotel partner in years past, Choice
Hotels has proven to be a wonderful partner, affording us a vast new
audience of discriminating travelers to whom we can offer premium vacation
opportunities, and we are very pleased to renew this relationship with
Choice and its Choice Privileges members,” said Michelle Woodley, senior
vice president, Marketing and Distribution for Preferred Hotel Group.

As always, with the Choice Privileges rewards program, there are no blackout
date restrictions on point redemption at a Preferred property. Awards nights
must be booked within 30 days of arrival for locations in the U.S. and
Canada and within 60 days of arrival for all other locations.