Radisson targets S.America brand dominance

Radisson Hotels & Resorts Latin America and
Atlantica Hotels International of Brazil are planning expansion to become one of
the most prominent international hotel brands in Central and South
America by 2011. Yvonne La Penotiere, president of Carlson Hotels Worldwide-the Americas
(parent company of the Radisson brand), said, “Currently, 18 Radisson
hotels and resorts operate in Latin America, six are under development,
and numerous projects are planned throughout the region. Our interest in
South America is based on the continuing economic development and
vibrancy of the region, as well as offering guests new destinations for
their global travel.”

La Penotiere noted the special significance for Radisson to have a
strong presence in gateway cities such as Sao Paulo, Santiago, Buenos
Aires and Lima, as these locations serve as key arrival markets for both
North American and European travelers.

Two Radisson hotels are currently operating in Brazil. These include the
205-room Radisson Sao Paulo, and the 195-room Radisson Hotel in
Curitiba. Atlantica also operates the 215-room Park Plaza Suites
International Trade Center in Sao Paulo.

By the first half of 2007, Atlantica expects to open two new Radisson
hotels in Brazil: a 180-room hotel in Londrina, and a 220-room resort
property in the southeast region. Additionally, contracts have been
signed for three new-build projects in Brazil. These include a 140-room
marina location in Florianopolis (opening in 2008), a 200-room hotel in
Campinas (opening in 2009), and the 140-room Radisson Resort in Natal
(opening in 2009).

“Brazil is the fifth largest economy in the world and considered the
gateway country to South America,” said Paul J. Sistare, president and
CEO of Atlantica Hotels. “We have identified 20 capital, primary and
secondary cities in which future Radisson management and construction
contracts are being sought.”


Chile is home to four Radisson hotels. These include the 140-room
Radisson Hotel Antofagasta; the 78-room Radisson Hotel Iquique; the
125-room Radisson Ciudad Empresarial Hotel Santiago; and the 159-room
upscale Radisson Plaza Santiago Hotel.

“We’ve incorporated the global expertise of Carlson Hotels Worldwide
with our knowledge of the Chilean market to create a powerful brand that
understands the needs of our clients, investors and employees,” said
Denise Estefan, president of Radisson Hotels & Resorts Latin America.

Radisson Hotels & Resorts Latin America is in the process of adding a
50-room Radisson resort and spa in Con Con (opening December 2006), as
well as three additional projects in the southern region of Chile.

In Central America, Radisson currently has five properties and 760
guestrooms in Panama City, Panama; San Jose, Costa Rica; San Salvador,
El Salvador; Guatemala City, Guatemala; and Belize City, Belize. Carlson
also franchises three Country Inn & Suites By Carlson hotels in Panama
City (2) and San Jose, Costa Rica.

Besides the six Radisson hotels located in Brazil and Chile, there are
seven other properties located throughout South America, most within or
adjacent to World Trade Centers. These hotels are in Montevideo,
Uruguay; Colonia, Uruguay; La Paz, Bolivia; Quito, Ecuador; Caracas,
Venezuela; Bogota, Colombia; and Cali, Colombia.

“Radisson Hotels & Resorts Latin America has begun working more closely
with both developers and financiers to gain a greater share of the
new-build market,” said Estefan. “Currently, we are negotiating for six
new properties in Argentina, including hotel projects in Buenos Aires,
Mendoza, Neuquen, Pilar and Bariloche, and a resort in Iguazu. We are
also pursuing several hotel developments projects in Colon, Panama;
Lima, Peru; Asuncion, Paraguay; and Managua, Nicaragua; and new
destination resorts in Cartagena, Colombia, Costa Rica, and in Punta Del
Este, Uruguay.”