As the competition for the ultimate hotel bed continues to heat up, Fairmont’s spa brand, Willow Stream, claims to lead the way with the definitive spa treatment bed. Designed with the needs of all spa goers in mind, whether male or female, experienced or spa newcomer, the Willow Stream spa experience bed is longer, wider and extra plush so that all spa guests feel comfortable.
To get a better understanding of their spa guests, Willow Stream Spas turned to In Sync, the Toronto-based research firm, for deeper insights on what spa enthusiasts and luxury resort-goers want from their spa experience.
“Our research showed us that our guests were craving more care and touch in safe, comfortable and nurturing environments. So as we designed our spas and purchased our equipment, linen or anything that touches our spa guest, we ensured it added to their sense of comfort and care,” comments Anne McCall Wilson, general manager of Willow Stream Spas and Fairmont Spas. “These fundamentals guide our standards and inspire all our design, furniture and equipment details. Our treatment bed is the ultimate expression of our commitment to creating a nurturing environment. Our guests feel taken care of because the beds and linens in our treatments make them feel comfortable and safe. This combined with the best spa experts in the business create the ultimate spa experience.”
The research findings were also the driver behind “The Fluffy Test”, the test that Willow Stream uses to ensure that everything within the spa that touches a guest is comfortable, luxurious and fluffy, especially in the treatment rooms. The study also found Willow Stream Spa guests believe that the experience is more than just the treatment alone. It’s the attention to the details that make the spa experience memorable. Willow Stream Spa treatment rooms and beds appeal to the senses using personally selected music and lighting, a perfect temperature setting, scents that encourage the guest to take a deep breath and treatment beds and linens selected for their warmth, touch appeal, coverage and comfort.
“We invite spa and resort goers around the world to come to Willow Stream Spas and experience the difference not only in our spa experience beds but also our treatments, our spa experience providers and our spa facilities,” enthused McCall Wilson. “They’ll notice the difference in the details - in the combination of Five Diamond hotel elegance and luxury with authentic spa experiences and products.”
Willow Stream The Spas At Fairmont currently has eight signature locations - The Fairmont Scottsdale Princess (Arizona), The Fairmont Turnberry Isle Resort & Club (Florida), The Fairmont Banff Springs (Alberta, Canada), The Fairmont Empress (Victoria, British Columbia), The Fairmont Southampton (Bermuda), The Fairmont Acapulco Princess (Mexico), The Fairmont Dubai (United Arab Emirates) and The Fairmont Mayakoba in the heart of the Riviera Maya. Opening early 2007 -Willow Stream Spa at Fairmont Newport Beach (California) - the ultimate in urban spa luxury. www.willowstream.com