Emirates, has announced it is to be the Official Airline of the first Dubai Ladies Masters 2006, the first full Ladies European Tour (LET) event ever to be played in the Middle East. The Dubai Ladies Masters will take place at the Emirates Golf Club, between the 26th and 29th October 2006. This year’s tournament offers prize money of Euro € 500,000, making it one of the top five richest events on the Ladies European Tour.
Promoted and organised by ‘Golf in Dubai’, the tournament will feature an elite group of 120 golfers besides some of the world’s top players, including Annika Sorenstam, Anna Rawson, Sophie Sandolo, Gwladys Nocera, and Catrin Nilsmark.
During the tournament, Emirates will also be hosting business associates and customers, and it will also organise an exclusive Pro-Am tournament on Wednesday the 25th.
Emirates is committed to sports sponsorship and believes it is a vital element in the airline’s marketing mix and a perfect way to connect its customers and share their passion.
Ghaith Al Ghaith, Emirates’ Executive Vice President Commercial Operations Worldwide said:
‘We are proud to be able to support the first Dubai Ladies Masters, and help reinforce Dubai’s position internationally as one of the most sought-after destinations by the world’s leading golfers. As a prominent supporter of top golf events around the world, including the Dubai Desert Classic, our involvement with this event closely fits our strategy of expanding our golf sponsorship portfolio.”
Commenting on Emirates support of the Dubai Ladies Masters, Mohamed Buamaim, Vice-Chairman, Golf in Dubai, the event organiser, said: ‘We are delighted that Emirates, a renowned brand and sponsor of world-class golfing events, will be lending its support to the first Dubai Ladies Masters this year. It is fantastic to see companies of the calibre of Emirates supporting the growth of ladies golf in the region.’
Emirates is a committed supporter of golf around the world and in addition to the Dubai Ladies Masters, it is the Official Airline for six other PGA European Tour sanctioned tournaments including The Dubai Desert Classic, The BMW Munich International Open, the BMW Asian Open, The Holden New Zealand Open, the Austrian Open as well as the Malaysian Open and two tournaments both co-sanctioned by the Asian Tour and the European Tour - the Singapore Masters and Hong Kong Open.