Skiing holiday site unveiled

20th Oct 2006

A new online ski holiday information resource has been launched by a team of travel specialists who have over 100 years combined experience of skiing and selling ski holidays.

Ski holiday specialists at Midlands Co-op Travel have launched which offers winter sports fans helpful hints and tips, as well as flight and hotel bargains.

David Tonks of Ski-Direct is one of the enthusiastic skiers behind the idea to produce a website specialising in ski holidays. He says: “We know, because we are skiers, that using general travel websites can be a frustrating experience when booking a ski holiday.

“On many holiday websites the ski resorts are in the same list as all other resorts, making it harder to find the information you want and there is a distinct lack of useful information about the natures of the slopes and resort facilities.”

The new website is designed to be a user-friendly handy research tool for holidaymakers booking a ski holiday - from beginners to experienced skiers.


David says: “Over the years working in the travel industry and going skiing, the team has seen many changes in the sorts of ski holidays customers prefer. For example, in the last ten years or so snowboarding has become hugely popular, especially among younger people.”

The other big trend is the increase in families taking young children with them when they ski.

Studies show the average age of the first time skier is dropping every year as more and more under-10s ski with their parents. Ski-Direct offers advice to people booking family holidays, such as where to find family-friendly ski resorts and how to choose the best ski family holiday package.

Ski-Direct also has a guide for people booking group ski holidays.

David says: “For many people going on a ski holiday is more of a social than sporting activity and we want to do all we can to help our customers, many of whom come back to us time and again, to book group holidays - often for groups of twenty people.”

There are guides to all the resorts on offer, across Europe and north America, giving details about the difficulty levels of the ski runs and the facilities within the resorts.

Users can also search by departure point, to check which resorts are catered for by their nearest airport.

People who have already booked their ski holiday can keep an eye on the weather where they are going by checking out the Snow Reports.


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