NWA expands fax boarding service

Northwest has announced that customers may now print their boarding passes at international fax machines after checking in for flights over the Internet as the airline expands its boarding pass by fax option to international locations.“This enhancement makes the speed and convenience of nwa.com check-in available to more of our customers worldwide,” said Al Lenza, vice president of distribution and e-commerce. “Particularly when traveling, many of our customers have told us they often have easy access to a computer and the Internet, but not to a printer. This enhancement allows them to check in from a laptop or other computer no matter where their travels take them around the world and have their boarding pass waiting for them at their hotel, a nearby office or another location.”

In July 2005, Northwest enhanced its Internet check-in service to allow customers to select from either the “print boarding pass” or “fax boarding pass” option after beginning the check-in process at www.nwa.com. If the “print boarding pass” option is selected, the boarding pass is sent to a nearby printer. If the “fax boarding pass” option is chosen, customers are asked to enter a fax number, and the service faxes the boarding pass to them at the number of their choice. Initially, the service was able to send boarding passes to North American fax numbers. More than 200,000 Northwest customers have received their boarding passes using the fax feature since its implementation last year.

Self-service check-in is the preferred form of check-in for the vast majority of Northwest’s customers, allowing them to speed through the check-in process in as little as 90 seconds. During the month of September, 83 percent of Northwest’s customers checked in for their flights over the Internet at the airline’s www.nwa.com Web site or at one of 1,100 self-service check-in kiosks located in 229 airports spanning the globe. Northwest has kiosks in more locations than any other airline in the world.

Usage of Internet check-in has continued to grow and now accounts for a larger percentage of self-service check-ins than at any time since the service was first launched by Northwest in November 2000. Of the 83 percent of Northwest customers using the self-service check-in option during the month of September, one-third of them checked in over the Internet and two-thirds used kiosks.