InterConti reveals first new build Indigo

InterContinental has announced that its
sixth hotel Indigo will open this week in Sarasota, Fla.The Hotel Indigo Sarasota will
represent the brand’s first new build hotel.

The new branded boutique property is owned by Paradise Hotels of Florida, LLC and
managed by Wesley Hotels & Resorts, under a license agreement with a company in the
InterContinental Hotels Group. It is also one of two Hotel Indigo properties
currently under development by Wesley Hotels and Resorts.  The second property will
be located in Nashville and is scheduled to open first quarter 2007.

Sarasota lies within Florida’s third-fastest growing major market and Hotel Indigo
Sarasota is situated downtown at the center of the Theater and Arts District. The
hotel is just minutes from the Sarasota Opera House, the Van Wezel Performing Arts
Center, the Florida West Coast Symphony as well as several restaurants and shops.

“We’re pleased to welcome our first new build Hotel Indigo to the brand’s
portfolio,” said Jim Anhut, senior vice president, Brand Development, the Americas,
InterContinental Hotels Group.  “Hotel Indigo Sarasota is located in one of the most
popular destinations along Florida’s west coast.  We’ve designed Hotel Indigo for
travelers who are looking for a unique hotel experience and know this hotel’s
location in the heart of Sarasota’s arts district along with our unique design will
both inspire and intrigue business and leisure travelers,” he added. 

The soul of Hotel Indigo’s retail-inspired concept is renewal - thoughtful changes
that are made throughout the year to keep the hotel fresh, similar to the way
retailers change their window displays. Hotel Indigo Sarasota houses 95 guestrooms
that will feature renewable elements such as vivid murals, area rugs, plush duvets
and slip covers that will change periodically.  Public spaces will be transformed
seasonally through changing artwork, music, flora, murals and directional signage. 



The Hotel Indigo Sarasota will also feature signature design elements including
oversized lobby chairs, which create a personal work or dining space within the
public areas of the hotel; cozy, airy and inviting guestrooms with plush bedding,
hardwood-style flooring and spa-style showers; a “phi"tness studio with cardio
equipment and free weights.  The hotel also offers three meeting rooms with over
1,100 sq.-ft. of meeting space accommodating up to 50 guests. Complimentary wireless
high-speed Internet access is available throughout the hotel.


The hotel’s bistro-style restaurant, offers seasonal, health-conscious fare for
breakfast as well as Starbucks coffee. At PHI Bar, a fundamental departure from the
norm, guests can enjoy their favorite beverage in casual elegance. The evening menu
includes fresh salads, pizzettas, Panini sandwiches, and other trend forward
entrees. Food is prepared quickly for the time-conscious traveler who wishes to eat
in their room or relax in one of the hotel’s signature oversized lobby chairs.


“We are thrilled to be Sarasota’s first boutique hotel centrally located to
attractions, beaches, and downtown Sarasota,” said Leslie Power, In.keeper, Hotel
Indigo Sarasota.  “We look forward to greeting our first guests and ‘wowing’ them
with our guest-first service culture and phenomenal design.”