JAL expands UNICEF campaigning

16th Oct 2006

From November, Japan Airlines will expand the UNICEF “Change for Good” fund-raising campaign to all international flights operated by JAL
and JALways.“Change for Good’’ involves collecting spare change in different currencies from passengers on international
flights. The money raised is used by UNICEF to help children in more than 157 countries around the world.
Up to now JAL has featured the UNICEF “Change for Good” campaign on three routes between Tokyo and
London, Paris and New York, altogether up to six flights per day or a maximum of 42 per week.
From November, JAL is expanding the campaign to all international flights, including routes flown by its
subsidiary, JALways - in total about 490 flights a week. JAL asks passengers to make donations through the
airline’s in-flight magazine Skyward and by an in-flight video shown on all international flights.
Passengers can ask for “Change for Good” donation envelopes in the cabin and can hand over the donation directly
to the cabin attendants. JAL later delivers all the donations directly to UNICEF’s Japan headquarters.
In further support of UNICEF, JAL also has “Change for Good’’ collection boxes at passenger lounges in Narita
and Kansai airports. Money from these boxes and from other collecting points in Japan is transported abroad by
JAL to the currency exchange points.
Japan Airlines has been a corporate supporter for UNICEF Japan since 1991. JAL aircraft display the UNICEF
logo to bring the organization to public attention - especially in Japan. The airline also helps to raise funds by
selling UNICEF greetings cards in-flight and at company retail outlets. JAL has also promoted UNICEF through
the airline’s in-flight magazine, in-flight video programming, street collection campaigns, and through donations of
JAL Mileage Bank frequent flyer mileage for the relief of Sumatra tsunami victims.
As a result of expanding the “Change for Good’’ campaign, JAL expects an increase both in awareness of UNICEF
and in passenger contributions.
Early next year JAL will join the oneworld alliance®, which has selected UNICEF as its nominated global
charitable cause.
For nearly 60 years UNICEF has been the world’s leader for children, working on the ground in over 157 countries
to help children survive and thrive, from early childhood through adolescence.


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