TurnHere, the video insider’s guide on where to go and what to do, has teamed up with InterContinental to create short online films. It is part of a new branded InterContinental Concierge Program being launched by InterContinental Hotels & Resorts in October 2006.
TurnHere uses its global network of professional independent filmmakers to produce short films featuring interesting neighborhoods, venues and travel destinations throughout the world.
Under terms of the partnership, TurnHere will produce a series of brief 2-3 minute films, each featuring an InterContinental branded hotel along with noteworthy local neighborhood destinations including restaurants, nightlife, shopping and tourist attractions. Each film will be narrated by an InterContinental Concierge and produced in an authentic and intimate TurnHere style, providing hotel guests with a rich, personalized ‘in the know’ experience. TurnHere will produce films for each of InterContinental’s 144 hotels and resorts around the world.
The films will initially be featured on Web pages of relevant InterContinental properties as well as TurnHere’s Web site, www.turnhere.com . Following this rollout, InterContinental will consider integrating the videos into additional strategic marketing initiatives, e-mail and viral marketing campaigns and providing them to web publishers in the travel and lifestyle sectors.
The first film, featuring The Willard InterContinental Hotel in Washington, D.C., can be seen by visiting: http://www.turnhere.com/city/washington_dc/All/films/489.aspx
“Today’s agreement with TurnHere underscores our commitment to using innovative technology to further personalize the guest experience,” said David Anderson, vice president of global brand innovation for InterContinental Hotels & Resorts. “These online films provide an authentic and local experience from the moment our guests start planning their trip, and allow them to experience the destination through the ‘lens’ of our Concierges before they arrive.”
“InterContinental understands the tremendous value of online video and how it can impact consumers’ brand experience,” said Bradley J. Inman, founder and CEO of TurnHere. “Our films provide consumers with a rich, authentic experience that is complemented by the InterContinental Concierges who narrate the videos to give them a real personal and local flavor.”
The strategic relationship between TurnHere and InterContinental was negotiated and will be managed by MediaWhere, Inc., a digital media & marketing consultancy based in Atlanta, Georgia.
About InterContinental Hotels & Resorts and InterContinental Hotels Group
InterContinental Hotels & Resorts is the luxury brand of parent company, InterContinental Hotels Group PLC of the United Kingdom (LON:IHG)(NYSE:IHG (ADRs)). IHG is the world’s largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,600 hotels and 537,500 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites, and also manages the world’s largest hotel loyalty program, Priority Club Rewards.
TurnHere helps people discover interesting places in local neighborhoods through short online films. The company has set a new standard for Internet video by engaging consumers with talented filmmakers, unique narrators and compelling storytelling to provide an inside look at where to go and what to do in local neighborhoods worldwide. TurnHere, Inc. is a digital media company and parent company for the TurnHere brand. The company produces and distributes entertaining, high-quality short videos on its Web site, and through licensing partnerships with leading Web portals. Founded in 2005, the company is privately-held and based in Emeryville, California. For more information and to view the videos, go to www.turnhere.com .