Building on the success of last years campaign and this years Spring campaign, the Ontario Tourism Marketing Partnership Corporation (OTMPC) and Tourism Toronto have again joined forces for their largest ever multi-faceted Fall campaign, highlighting the excellent value of the city as stylish short break destination.The campaign was live throughout September and has so far received excellent feedback from tour operator partners and consumers alike.
The campaign included advertising on commercial radio stations Magic FM and Virgin FM, outdoor adverts in mainline London stations and in national newspapers and magazines across the UK and Ireland. Dedicated supplements in the Daily Telegraph, Mail on Sunday and Sunday Times Travel Magazine have also been published. A podcast giving an inside out guide on Toronto was also created for Virgin Radio and will be available for download through the www.torontotourism.com and www.ontariotravel.net/uk websites and on i-tunes.
Air Canada where the airline partner throughout the campaign alongside various tour operator partners including Thomas Cook Signature, TailorMade, TravelPack, American Holidays (in Ireland) and Virgin Holidays. Significantly, Lastminute.com also came on board; the first time the leading online tour operator have partnered with a particular destination for print and outdoor advertising - the adverts even took on their signature pink colour.
This involvement with Lastminute.com showcases the importance of the campaign and Toronto as a short-break destination, as highlighted by John Bevan, travel director of lastminute.com. He said: “Long-haul short breaks are one of the fastest growing areas for us and we believe that Toronto will be at the forefront of this growth. Making the most of your leisure time is more important than ever before to the British traveller and so hopping over the Atlantic to explore new cities such as Toronto is extremely appealing.”
Bruce MacMillan, the President & CEO of Tourism Toronto adds: “This high impact consumer initiative signifies the importance of the UK and Irish market to Toronto. The campaign aims to show the diversity of culture and expression that is found in the city as well as the variety of attractions and activities that can be enjoyed during any short break to our cosmopolitan city.”