Lufthansa relaunches website

The revamped Lufthansa
website with enhanced functionalities, is up and running.“Our website
www.lufthansa.com enables us to offer customers a first-rate resource for planning
their journey online. With our new Internet presence we have succeeded in making the
web page and the reservations functionality even simpler and more
customer-friendly,” explains Thierry Antinori, Executive Vice President Marketing &
Sales of Lufthansa German Airlines.

The improvements in the layout and user-friendliness of the home page are instantly
visible. Content is now divided into “Booking”, “Top Offers”, “Info & Service” and
“Miles & More” to provide a better overview and allow users to locate important
content faster. In addition, users can now access the home page directly via
www.lufthansa.com. In future, after their first visit to the website, visitors will
automatically be directed to the page for their respective country, thus doing away
with the need to select the page manually each time. “Over the past few months we
have conducted regular customer surveys and market research tests and integrated
many customer requests and practical suggestions into the design,” Antinori says.

The optimised layout has also considerably simplified the individual steps in making
a flight reservation. In the “Top Offers” section, customers can find the best
prices at a glance. All the latest offers have been compiled on one page. With the
aid of the Flight Manager, which is preset with all the relevant data for each
offer, customers can book a flight to the destination of their choice in a few easy
steps. “Thanks to the new layout, the Lufthansa offers are arranged more clearly and
prominently, which means that booking the most attractively priced tickets is now
even faster and simpler,” Antinori adds.

Lufthansa currently has some extremely favourable long-haul fares from Germany on
offer with an online discount of 30 euros. A return flight to Shanghai, for example,
costs from 619 euros, to Dubai from 459 euros. The quoted fares include taxes,
charges and a ticket service charge of 15 euros, and can be booked via
www.lufthansa.com.

The complete Lufthansa Service offer can be found under “Info & Service”. Detailed
information about specific topics - ranging from tips about travel preparations and
check-in, lounges and on-board services to finding one’s way around the departure
airport and checking in for the return flight - is just a click away. Under “Miles &
More”, the more than twelve million members of Lufthansa’s frequent flyer programme
and all interested parties can obtain details about Europe’s largest customer
loyalty scheme. The Search function, which is available on every page, helps
passengers to quickly access the information they need. The new site-map as well as
answers to Frequently Asked Questions (FAQs) and a new Help function also contribute
to greater customer-friendliness.

ADVERTISEMENT

Until 12 November, Lufthansa is running a competition to help customers familiarise
themselves with the new website. If you find pairs of tickets hidden on the
www.lufthansa.com website, you can register and with a bit of luck win a flight for
two to a Lufthansa destination of your choice. More information and the General
Terms and Conditions of Use can be found at www.lufthansa.com.

The Lufthansa website was originally launched in 1995 and since then has grown
continuously in popularity. In 2006, the number of tickets sold via
www.lufthansa.com rose by 50 per cent worldwide. The home page of the new Lufthansa
website now provides access to various Group and country portals. In addition to the
German website, Lufthansa operates 60 further country portals in eleven different
language versions.
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