Christian helps Carib explore new markets

11th Oct 2006

Ty Christian, president and managing partner of TRC
Consulting Group, will present a workshop on the value and viability of emerging
new consumer markets during the CTO’s upcoming CTC-29, taking place Oct. 22-25, 2006 in The
Bahamas.Christian will provide conference delegates with tremendous insight into how to
reach previously untapped sources of potential visitors to the Caribbean.  The
workshop, scheduled for Tuesday, Oct. 24 from 3:00 - 4:15 pm, will discuss how to
motivate many different groups of travelers, including those emerging markets around
the Caribbean, to visit nearby Caribbean territories. 

“The potential of ethnic markets, especially the Black and Hispanic markets, has
been underestimated.  These markets are distinct from the majority population in
more than just physical appearance, and it is important that our members continue to
diversify their strategies to reach these vital segments,” said Hugh Riley, CTO’s
director of marketing for the Americas. 

“Ty Christian’s strength is his ability to zero in on the targets and deliver the
right message.  Christian will detail attitudes and perceptions of new consumer
markets and discuss the impact lifestyle, gender, age and ethnic background has on
the market,” Riley added.

Highly recognized in the field of diversity marketing, Christian has won many awards
for his expertise in advertising and marketing and is a frequent speaker at
workshops and conferences around the world.  A 25-year veteran of the field,
Christian has worked in numerous marketing management positions with such industry
leaders as GTE, J. Walter Thompson, Times Mirror, Westinghouse, Financial News
Network, and Cablevision Industries.

Christian also served as associate publisher and co-founder of Black Family Today
Magazine, Florida’s only Afro-centric family based magazine, and African American
Parent, a lifestyle magazine for black families in metro Detroit.  He is also the
creator and former executive producer of The State of Black America in Central
Florida, an annual television special produced for Black History Month with Central
Florida’s ABC affiliate.  His firm, TRC Consulting Group, LLC is currently
understood to be one of the country’s premier communications firms.


CTC-29 is taking place Oct. 22-25, 2006 at the Westin and Sheraton Grand Bahama
Island Our Lucaya Resort on Grand Bahama Island, in The Bahamas.  CTC-29 will
provide the opportunity for delegates to participate in the evolution and
development of the “new Caribbean brand”, and will also demonstrate how tourism
marketers can benefit from brand association in ways which, up until now never
seemed possible.

The conference will be preceded by meetings of the ministers and commissioners of
tourism, the Board of Directors and various CTO committees.


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