Turkish hotel group implements iHotelier

11th Oct 2006

Dedeman Hotels & Resorts International has implemented TravelCLICK’s iHotelier Central Reservation System (CRS) for website and GDS reservations for its 15 properties in Turkey and abroad.

Dating back to the 1960’s, Dedeman Hotels & Resorts International began its legacy with the opening of the Dedeman Ankara. The group prides itself on “service with a smile” and its contribution to the tourism industry throughout Turkey. Dedeman Hotels & Resorts International plans to expand on its brand name and use iHotelier’s award-winning booking engine to drive consumer-direct business online. To supplement their distribution strategy, hotels are leveraging next-generation seamless connectivity to the four major GDS and Internet distribution.

“Our previous reservations platform was underperforming, and the web booking engine lacked an easy-to-use booking path,” said Sarhan Keyder, Director of Sales and Marketing Communications for Dedeman Hotels & Resorts International. “iHotelier’s booking engine not only provides an intuitive booking screen, but also promotes up-sell and conversion. TravelCLICK is helping us build our online identity and drive more business through our website with iHotelier. In the first few months of implementation, we have experienced a significant increase in online business and are now capturing a greater share of the market’s growing business.”

Performance-rich FLASH enables the booking engine to show Dedeman Hotels & Resorts International’s properties through a single dynamic booking screen. With just one click, inventory and rates display in real time, creating a fully interactive shopping environment for guests. The group looks forward to the booking engine’s comprehensive graphics capabilities, multi-language support, email marketing tools and dynamic packaging capabilities to enhance the guest experience online.

“Integrating the iHotelier CRS into its distribution strategy was Dedeman’s first step toward reclaiming its fair share of the market,” said Jan Tissera, President of TravelCLICK International.  “An innovator in the developing Turkey and Turkic Republics market, Dedeman now has the right tools to build brand awareness, increase online bookings and grow profitability through website bookings.”



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