First ME by Melia opens in Madrid

9th Oct 2006

ME Madrid Reina Victoria officially opens its doors today in the legendary

Hotel Reina Victoria,  located in the Plaza de Santa Ana in the heart of

Madrid’s dynamic city centre.  ME Madrid Reina Victoria represents Sol

Meliá‘s new daring, bold hotel concept of experience-based hotels, which is

characterised by passion for service, design, international fusion cuisine


and world music.

“ME Madrid Reina Victoria, offers clients an experience which goes beyond

accommodation.-  notes Gabriel Escarrer Jaume, CEO of Sol Meliá. - Guest

recognition is the hotel’s key point of differentiation.”


ME Madrid Reina Victoria, is a hotel for business and pleasure.  Its 192

rooms feature 300-thread count linen,  down pillow top mattresses and

organic,  all-natural products by AVEDA to be enjoyed under luxurious

rainfall showerheads. A state-of-the-art home theatre entertainment centre

featuring a 32-inch interactive plasma television and CD/DVD, surround

sound speakers,  WiFi Internet access, an extensive in room library of CDs

and DVDs as well as iPod adaptors and connectivity docking stations will

keep busy professionals plugged in as well as entertained during their

stay.  Additionally, guests who arrive without iPods may request a pre-set

iPod with over 900 songs to use throughout their stay.


While all the suites at ME Madrid Reina Victoria offer a private terrace,

the 110 m2 ‘Tower Suite’ offers breathtaking 360¼ views of the city. Once

the leading room choice of Spain’s legendary bullfighters, the Tower Suite

offers guests spectacular views from its two ample terraces.


In designing ME Madrid Reina Victoria, internationally-renowned British

architect Keith Hobbs of United Designers has maintained the beauty and

grace of the original architecture, while incorporating the spirit and edge

of ME by Meliá  through the use of exclusively designed furniture,

innovative artwork and eclectic fixtures. The ambience of the space will be

skillfully orchestrated by the hotel’s Experience Manager.


ME Madrid Reina Victoria’s bar and dining venues are sure to attract the

city’s fashionistas, hipsters and movers & shakers. Rande Gerber, who along

with his brother Scott,  is the founder of After Midnight Company and

creator of ME Madrid’s MIDNIGHT ROSE, the glamorous ground-floor restaurant

and lounge.


THE PENTHOUSE, also created by Rande and Scott Gerber, is a rooftop terrace

with the most spectacular views of the city and is destined to become ME

Madrid Reina Victoria’s hallmark hotspot.  Rising-star and local talent

Jaime Renedo has been appointed executive chef, and will be responsible for

the creation and execution of the menus in both MIDNIGHT ROSE and THE



“The design of the restaurant, lounge and rooftop bar will incorporate the

glamour and excitement of Madrid with the richness of cutting-edge design,”

said Rande Gerber. “As with all of our properties, we will work to create a

unique vibe in our lounge and roof-top terrace,  by implementing an

international mix of style and music.”


ME Madrid Reina Victoria will also offer 4,400 square feet (more than 400

square meters)  of meeting,  reception and conference space that can be

separated into seven individual spaces. Guests can also make use of the

24-7 Business Center,  which features high-speed internet,  computers,

facsimile and scanner.


ME Madrid Reina Victoria is centrally located with easy access to all major

attractions   including the Prado,  Thyssen-Bornemisza and Reina Sofia

Museums,  Retiro Park,  Parliament, Puerta del Sol, Plaza Mayor, the Royal

Palace and the business and shopping districts, with plenty of eating and

drinking options.  Barajas Airport is only 14 km from the hotel and Atocha

Train Station is about 2 km away.



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