Guest messaging delivers profits

The service experience does not need to stop when guests leave your hotel. With SLAP Systems’ SLAP Messenger software, automated up selling and guest communication is no longer a chore either. SLAP Messenger is an advanced toolkit that enables hoteliers around the globe to stay in contact with guests outside their stay in the hotel by email or SMS without tying up valuable staff time.


SLAP Messenger automatically sends personalised messages to clearly defined groups of guests. Hotels can automatically confirm bookings, inform guests of upcoming events, promote additional services or simply provide an incentive to book directly for a return stay. Connecting hotels and guests in two-way communication, SLAP Messenger can perform both without user involvement, and instantaneously with impromptu service messages.

Around the Asia Pacific region, SLAP Messenger enables hotel groups such as Orient Express, Sheraton and Intercontinental to improve communications with their guests, deliver better service and increase hotel revenues. “We are very focused on customer service and SLAP Messenger helps us deliver superior experiences to guests. The beauty of the SLAP Messenger system is that it is not reliant on manual intervention from our sales and marketing team. Once the message campaigns are set up, it runs itself.” Says Julian Hagger, Regional Director of Sales and Marketing for Orient Express.

“We let our clients open up two-way communications with their guests, build closer relationships based on loyalty and enhance hotel revenues. Our clever solution enables hotels to automatically send emails or SMS with the content tailored to each individual guest” says Soenke Weiss, CEO of SLAP Systems. Following the success of the core solution, SLAP has recently added two new optional modules that significantly enhance the potential of SLAP Messenger, the ‘Verso’ and ‘Pronto’ modules.

“By introducing the SLAP Messenger ‘Verso’ component, which enables guests to book services by replying to an SMS, we have further added to the revenue generating potential. SLAP Messenger ‘Pronto’, is another optional module that enables front office, concierge or any other staff to inform arriving guests when their room is ready, notifies them of messages or other deliveries or changed spa appointments, etc.” says Mr Weiss.

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SLAP Messenger bolsters the performance of most popular booking systems (PMS) and is available on a subscription basis without up-front investment.
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