Delivering a powerful punch of rich resources, metrics and satisfaction benchmarks, the Hospitality Sales & Marketing Association International (HSMAI) will feature three new Internet marketing reports, jointly published by the HSMAI Foundation, at the HSMAI Travel Internet Marketing Strategy Conference on Dec. 6 in South Florida.
Themed “New Intelligence for the E-Marketplace,” the comprehensive day-long agenda will take place immediately following the annual HEDNA Conference at the Trump Sonesta Beach Resort in Sunny Isles, FL.
“We are pleased to present this trio of ground-breaking and ‘hands-on’ special reports, which are focused on crucial issues that impact the entire hospitality industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
The reports to be featured are:
HSMAI & TIA Internet Marketing Metrics Feasibility Study
This collaborative research project between the HSMAI Internet Marketing Advisory Board and the Travel Industry Association of America eCommerce Committee identifies a way to compare the results of interactive marketing initiatives within the travel industry. Lessons learned from the feasibility study will be presented by Suzanne Cook, senior vice president, research, Travel Industry Association, and Cindy Estis Green, managing partner, The Estis Group.
TIG Global Special Report - Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executive
This new TIG Global Special Report examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape. As brand infringement continues to impact the travel industry, TIG Global, the leading interactive marketing company for the travel industry, has partnered with online risk management expert Cyveillance and the HSMAI Foundation to provide executives with a legal desk reference for simplifying online brand protection. Sue Heilbronner, executive vice president of marketing and business development, TIG Global, will discuss the findings of the report. Registrants will receive a complimentary copy of the report.
HSMAI & iPerceptions Travel Customer Satisfaction Report
The first-ever edition of a unique quarterly web metrics reports includes experience and satisfaction benchmarks for the growing online marketplace in the hospitality industry. The initial report includes aggregated travel and hospitality industry data based on feedback from web site visitors in the context of their actual web site visits. In total, HSMAI and iPerceptions will publish four quarterly web site visitor satisfaction and experience reports as well as four related feature articles providing HSMAI members and the general business community with valuable insights, benchmarks and trends in visitor satisfaction and experience at hospitality-related web sites.
Also on the agenda at the strategy conference are keynote addresses by Geoff Ramsey, CEO of eMarketer, and Jacki Kelley, Yahoo! category development officer, Travel.
Additionally there, will be roundtable discussions on Dot Travel, Resort Internet Marketing Best Practices, Search Marketing/PPC, Destination Internet Marketing Challenges, Group Booking Online and Hotel Blogs, as well as a general session on metrics.
Sponsors of the strategy conference are American Express, Cyveillance, eMarketer, Expedia, HSMAI University, INTENT MediaWorks / MyTravelNetwork, iPerceptions, Quotient Marketing Inc., Real Magnet, Rebel Travel, The Map Network, TIG Global and TravelCLICK. For more information on sponsorship opportunities, contact Melanie Penoyar, HSMAI’s director of development, at (703) 245-8037 or [email protected]
The cost to attend the conference if reserved prior to Nov. 6, 2006 is $250 for HSMAI members, $125 for students and $405 for non-members, which includes a one-year HSMAI membership. After Nov. 6, the registration is $300 for members and $455 for non-members. HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at eight annual events, including HSMAI’s Affordable Meetings®, and HSMAI World Quest. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 36chapters in the Americas region.
For more information on HSMAI or to register for the Travel Internet Marketing Strategy Conference, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005, or visit the web site at www.hsmai.org.