Katherine Jenkins, the fastest-selling female opera singer ever, will assist
World Travel Market to launch a major new global responsible tourism
initiative for 2007 which organisers describe as both “inspirational and
ambitious”.The initiative - currently under wraps - will form a major international
theme at the opening ceremony.

“We asked Katherine to help us because in a short time, she has become a
living inspiration to millions of people throughout the world”, said Fiona
Jeffery, World Travel Market’s managing director.

 

“World Travel Market has been at the vanguard of environmental and
responsible tourism for the past 13 years. Environmental Awareness Day, now
called Responsible Tourism Day, which takes place on the Wednesday of World
Travel Market, has proved to be one of the most successful days of the event
with a combination of debates, presentations, seminars and awards.

 

“We feel the time has now come for us to build on its established success by
taking responsible tourism on to a new global dimension for business.

 

“We hope this initiative will touch everyone working in the global travel
and tourism industry - from government level to the most junior member of
staff working for a travel company -  whether they are able to attend World
Travel Market or not.

 

“We wanted it to be inspirational, ambitious and compelling and one that
will bring the international travel and tourism industry together in a
universal way that has never been achieved before.”

 

The international singer from Wales, who signed the biggest deal in UK
classical recording history and has twice won the Best Album of the Year at
the Classical Brits, will sing and formally open World Travel Market.
Additionally, she will speak about the new initiative. She has been likened
to a young Maria Callas.

 

The beautiful 23-year-old mezzo-soprano, who has sung for HRH Queen
Elizabeth II as well as at Live 8 in Berlin, the G8 in Scotland and at the
Sydney Opera House, is known for her classical versions of well known pop
songs. For example one of her blockbuster songs is her classical version of
‘I Will Always Love You’ translated into Italian, a global hit for Whitney
Houston and written by Dolly Parton.

 

The opening day of World Travel Market coincides with the launch of
Katherine Jenkins fourth album ‘Serenade’.

 

World Travel Market’s prestigious Opening Ceremony, attended by more than
100 Tourism Ministers, Ambassadors and High Commissioners, as well as
industry leaders, exhibitors, visitors and media takes place at 11.00 am on
Monday 6 November at the World Stage, ExCeL London.
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