Best Western International announced today that it has entered into a strategic partnership with nationally recognized travel expert Emily Kaufman, known as “The Travel Mom.”
An exclusive within the hotel chain category, Kaufman will produce a monthly advice column on the trip planner section of www.bestwestern.com , targeting the female audience—the primary decision-makers when it comes to travel. Each installment will provide helpful hints and suggestions that focus on family/leisure trips. Her first piece, a look at weekend getaways for adults, is now available on the Best Western Web site.
In addition, Kaufman will also serve as a Best Western spokesperson throughout the year, discussing the latest travel trends and issues with industry media.
“We are extremely excited to welcome The Travel Mom to Best Western,” said Dorothy Dowling, senior vice president of marketing for the lodging company. “Her personal experiences and unique perceptions on today’s ever-changing travel environment will be invaluable assets to our worldwide guests. In our continuing commitment to provide quality customer care, we believe travelers of all ages will find her to be an important and dependable resource when planning their next trip.”
Added Kaufman: “I am proud to be joining forces with Best Western to offer travel advice to families. Best Western is committed to providing outstanding hotel experiences to its customers and I am so excited to be working with such a successful organization. Together we can help other travel moms have meaningful trips with their families, partners and companies.”
As The Travel Mom, Kaufman has been addressing the questions and concerns of vacationers for more than a decade. Whether it’s a weekend getaway for parents, or tips on how to survive a theme park, she covers a wide range of topics geared to women and the many roles they play as the primary travel planner—wife, sister, friend, businessperson and mom. A regular guest on national television programs including ABC’s Good Morning America and The View, Kaufman participates in more than 100 radio interviews across the country each year. In addition, she frequently serves as a travel expert for such popular magazines as Redbook and Woman’s Day. Her first book, The Travel Mom’s Ultimate Book of Family Travel: Planning, Surviving and Enjoying Your Vacation Together, was published by Broadway Books earlier this year.