New brand for Dominica

4th Oct 2006

Dominica, as a practical destination for nature enthusiasts, has been re-branded by the Ministry of Tourism, with a bold new logo and tagline, ‘Defy the Everyday, The Nature Island of Dominica.’ Officials from the Ministry of Tourism say that although the new tagline may be perceived as a negative, it will appeal to the audience that they are targeting Caribbean Net News is reporting.


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