John Lewis Partnership has teamed up with Expedia Private Label for the launch of Greenbee (www.greenbee.com), its new direct services company. Greenbee will offer a range of distinctive travel, financial and leisure services with the same levels of customer service, integrity, quality and value that customers have come to expect from the John Lewis Partnership.
This is the first time that Expedia Private Label - which already runs private label offerings for Eurostar, Swiss Air Lines, and Formula1.com - has partnered with a retailer such as John Lewis Partnership to offer travel services.
Expedia Private Label will act as a travel partner for the site, offering a tailored package of flights, hotels, car hire, holidays (city breaks, family breaks, luxury holidays, ski and summer and winter sun), as well as attractions.
It will offer Greenbee customers a dynamic packaging holiday offer: meaning customers can pick and choose from one of the world’s largest and most diverse ranges of holiday options. Users will be able to mix-and-match flights, hotels, car hire providers - or can pick a ready-made package off-the-shelf from the hundreds of breaks on offer through Expedia.
Greenbee Managing Director, James Furse, said today: “We are excited to be launching Greenbee and are delighted that Expedia are joining us in this venture.”
Karen Bohannon, Managing Director for Expedia Private Label, adds: “Expedia Private Label is pleased to offer the John Lewis Partnership the levels of expertise and industry knowledge that they needed from a travel partner for the launch of this exciting new venture.
“As importantly, we offer the widest range of travel options, combined with the levels of support that a John Lewis or Waitrose customer has come to expect from those brands. A Greenbee customer can be sure that their booking is carried out with the highest quality, security, and service standards in the travel industry - and therefore John Lewis Partnership can be confident that the Expedia Private Label partnership will enhance their strong consumer brands.”