Cheapflights turns ten

3rd Oct 2006 is celebrating its tenth anniversary. Pioneering independent online travel price comparison in 1996, now has three million monthly UK unique users and has successfully launched in the US. publishes over a million deals on its website and benefits from relationships with hundreds of travel companies, many of which would find it hard to reach consumers without the visibility affords them. The Company is committed to providing the best and most comprehensive information on flight prices.  It remains the UK’s favourite flight price comparison website by offering a simple, fast and intuitive design and by supplying additional travel information via its weekly newsletter and its award-winning travel news site, Cheapflights News:

Originally the brainchild of John Hatt, ex-travel editor of Harpers and Queen, was launched in October 1996 from an attic in Wandsworth, London.  Five years later in 2001, its success was recognised by the readers of the Good Web Guide when it was named Britain’s favourite travel website and sixth favourite website overall. 

Celebrating its 10th anniversary in October 2006, already has had a successful year behind it including being named one of the “365 brilliant websites” by Webuser magazine. In addition, it was awarded Best Website in the Travel category at the .net awards and highlighted in the Guardian’s list of the top 30 travel websites that “changed our world”.

Cheapflights News has been included in The Times list of top 108 travel sites in the UK, just seven months after it was launched. Away from the travel arena, has also won a place in The Sunday Times Microsoft Tech Track 100 league table of top British technology companies for the third year in a row. It was also featured in Media Momentum UK’s top 50 Most Dynamic Media companies 2006.


David Soskin, CEO, says: “ prides itself as an innovative technology leader.  We have always been at the forefront of price comparison. We are committed to making our users’ journeys cheaper and easier and are incredibly proud of our roots. We look forward to continuing to change to keep up with a changing marketplace over the next ten years”

David continues: “I predict that the next ten years will see exciting developments for the travel industry as a whole and specifically online travel. I believe this will result in the following trends…

? Continuing internet hypergrowth

? Blogging becoming more prevalent

? Increasingly personalized websites

? More targeted and relevant reviews

? Even cheaper flights

? China, Brazil and India becoming enormous inbound and outbound travel markets

? Continued expansion of the low cost airline model

? More diversity in travel websites with real specialisation

? Continued consumer empowerment (e.g. EasyJet’s recently introduced ticket flexibilty)

? More diversity of different airline models (BA versus RyanAir, JetBlue versus SouthWest)

? Maps, Google Earth, Mash ups and Video adding to the richness of website content”


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