Radisson takes on Dubai’s oldest 5-star

Radisson SAS has taken over the management of the InterContinental Hotel Dubai, the emirate’s oldest five-star property in the heart of the city’s business district. The hotel opened over three decades ago and is an established landmark on the Deira Creekside.

This is the brand’s third hotel in the UAE and there are another three properties under development in the Emirates including a hotel on the The Palm, Jumeirah.

‘The Deira Creek property is vital to our regional expansion strategy. It is one of the emirate’s most prominent hotels and gives our brand high visibility with tourists and businesses’

said Jean-Marc Busato, Vice President Middle East, Rezidor SAS Hospitality.

‘Dubai continues to grow in stature as a regional business and leisure hub and it’s important that Radisson SAS is part of that. With 15 successful hotels in eight countries currently operating in the Middle East, we are in a position for growth here.’


Radisson SAS Hotel, Dubai Deira Creek has 287 guest-rooms, including 39 suites, 16 food and beverage outlets as well as extensive meeting and events facilities.

‘This is a significant milestone for the brand and we look forward to sharing our Radisson SAS values including our ‘Yes I Can!’ spirit of service and 100% guest satisfaction guarantee with staff and guests,’ said Andreas Fluckiger, General Manager, Radisson SAS Hotel, Dubai Deira Creek. ‘This property is popular with business travellers and the GCC leisure market and we will continue to target these segments.’

Rezidor SAS also plans to introduce its multi-brand portfolio in the Middle East, which will see additional properties across four brands - Radisson SAS, Park Inn, Regent and Missoni - by 2010.

Radisson SAS Hotels & Resorts, part of Rezidor SAS Hospitality, offers first class service, providing guests with a contemporary, upscale hospitality experience. Radisson SAS has received numerous awards for Best Hotel Chain and is renowned for its “Yes I Can” spirit of service and the “100% Guest Satisfaction Guarantee”. September 2005 saw the roll out of a free broadband service across the portfolio - the first international hotel chain to offer this service.

Radisson SAS portfolio currently includes 185 hotels encompassing over 40,000 rooms in operation and under development in 47 countries in Europe, the Middle East and Africa.

Rezidor SAS Hospitality is one of the fastest growing hospitality companies in the world and currently has 273 hotels, encompassing over 55,000 rooms in operation and under development in 47 countries in Europe, Middle East and Africa.

In September 2002, Rezidor SAS Hospitality announced a unique deal with US-based Carlson Hotels Worldwide to expand selected Carlson brands in Europe, the Middle East and Africa (EMEA). Rezidor SAS now operates Radisson SAS Hotels & Resorts, Regent International Hotels, Park Inn and Country Inn along with the goldpoints plusTM loyalty programme for frequent hotel guests. Initially, Rezidor SAS Hospitality was a wholly owned subsidiary of the Stockholm-based SAS Group. In June 2005, Rezidor SAS Hospitality completed the strategic agreement with US-based Carlson Hotels Worldwide, which resulted in an enhancement of their long-time franchise partnership into a shareholder agreement. Carlson Hotels Worldwide acquired a 25 percent shareholding in Rezidor SAS Hospitality from SAS group in return for renegotiated commercial terms of the parties’ current Master Franchise Agreement.

In November 2005, Rezidor SAS signed a worldwide license agreement with the Italian fashion house Missoni, to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni.

Rezidor SAS Hospitality Corporate Office is located in Brussels.

For more information on Rezidor SAS and its different brands, visit www.rezidorsas.com .