HBSI CEO to speak at travel summit

Hotel Booking Solutions Incorporated’s CEO Larry Hall will speak on the emerging discipline of Demand Management at EyeforTravel’s Travel Distribution Summit and the concurrent Revenue Management Conference, both in Chicago, Oct. 4-5.

The conferences provide travel professionals the opportunity to learn from leaders in travel marketing, pricing, technology and distribution as well as benchmark their companies against industry leaders and assess the latest tools and technology. Hotel Booking Solutions provides technologies and services to enhance to flow of commerce between hotels and their sales distribution channels.

Hall will address the Distribution Summit on “Removing the Barriers to Electronic Distribution to Unlock Your Full Revenue Potential”. His presentation is scheduled for 10 a.m. on the opening day, Wednesday, Oct. 4, in the Western Room of the Holiday Inn Mart Plaza.

Participants will learn the eight barriers to effective distribution they can overcome to build, harness, forecast and shape demand for rooms and other products and improve financial performance. Hall’s keynote address for the Revenue Management event is set for Thursday, Oct. 5, at 9 a.m. with the panel discussion on rate parity and distribution strategies following at 9:20 a.m. Joining Hall on the panel will be Steve Pinchuk, Corporate Vice President of Revenue Management at Harrah’s Entertainment; John McEwan, Director of Revenue Strategy for Vail Resorts & Hotels; and Bill Carroll, PhD Senior Lecturer from Cornell University.