Wotif, ninemsn co-branded site goes live

Wotif.com has launched a co-branded website in an agreement with interactive media company, ninemsn.
Consistent with the timetable for launching the site, which was announced in June, as of yesterday everyone who visits the ninemsn site can access the broad range of accommodation and great rates offered on Wotif.com.

The integrated service will create a co-branded accommodation portal within the ninemsn travel site, as well as integrating Wotif.com’s fast and easy-to-use booking engine into various locations throughout the ninemsn network.

Through the agreement, the ninemsn network will also provide Wotif.com with additional content integration and media support.

Graeme Wood, CEO of Wotif.com, said: “I am thrilled that this project has commenced so flawlessly and that our suppliers and consumers can now start benefiting from this partnership with the Australian leader in interactive media.

“This deal will significantly increase the reach of our accommodation offering to the vast audience that uses the ninemsn site, drive brand recognition and encourage even better deals for consumers.”