BA names Mideast manager

British Airways has appointed Briton Paul Starrs as Commercial Manager for the Middle East and Pakistan. Since being appointed, Paul Starrs has spearheaded a new organisational structure for the region.

Starrs heads up the regional commercial operations having held several UK and global sales roles within the airline, as well as having developed and defined the carrier’s UK corporate and travel agent dealing processes during his seven years with British Airways, the airline said in a statement.

During his career Starrs has worked for one of the UK’s largest independent beverage companies, where he filled both frontline sales roles and the development of sales force technology solutions.