Delta Air Lines was named “North America’s Leading Business Class Airline” and for the second consecutive year, “North America’s Leading Budget Airline” for its former Song service, by travel professionals worldwide at the 13th Annual World Travel Awards in Turks and Caicos. The World Travel Awards was conceived in 1993 to acknowledge and celebrate excellence in the world’s travel and tourism industry.
Now in its 12th year, travel professionals and discerning travelers have come to regard the World Travel Awards as the very best endorsement that a travel product could hope to receive. Candidates for nomination for the World Travel Awards are based upon the previous year’s voting. Voting is cast by travel agents in over 200 countries around the world.
“Delta is honored to be recognized by World Travel Awards and travel professionals worldwide for providing exceptional service and distinctive amenities both in business class and with our former Song service which inspired our new transcontinental product launch,” said Joanne Smith, Delta’s vice president of Marketing. “We continue to work hard to create a superior experience that is personalized, comfortable and entertaining for our customers and one that truly differentiates Delta from other airlines.”
Delta is enhancing its international business class product, BusinessElite, to offer customers a more comfortable, stylish and entertaining travel experience with all-leather seats; a new personal dining experience created exclusively for BusinessElite customers by celebrity chef Michelle Bernstein; and, state-of the-art, digital on-demand entertainment at every seat, including 20 first- and second-run movies, 24 channels of all-digital television programming, digitally-streamed MP3 programming that allows customers to create individual music playlists, and a suite of 12 video games including an interactive trivia game that allows customers to play against each other. Delta’s 75 internationally configured aircraft are expected to be reconfigured with the new BusinessElite product by summer 2007; eight aircraft currently offer the new travel experience.
This month, Delta also launched its new domestic transcontinental product, including two classes of all-leather seating with 26 first-class and 158 coach-class seats. In addition, every customer has a front row seat to great entertainment with the same state-of-the-art entertainment system available on demand at every seat. The airline’s new standard in domestic transcontinental flying will be available to all passengers traveling on select Delta flights over four hours (or more than 1,750 miles), including those from Atlanta’s Hartsfield-Jackson International Airport and New York’s John F. Kennedy International Airport to cities including Las Vegas, Los Angeles, Salt Lake City, San Francisco, Seattle and others, beginning this month.