Amadeus has been selected by more than 300 hotels around the world for Amadeus Hotel Revenue Management System (RMS) since January. The solution gives hotel chains and individual properties the information they need to charge the right price to the right customer at the right time. Hotels implementing the solution typically see revenue increase by at least 4% to 8%.
Today’s complex, multi-channel distribution landscape makes the challenge of matching the needs of diverse customer segments with a fixed supply of rooms even more acute. This increasing complexity is driving the adoption of advanced revenue management solutions like that provided by Amadeus. Accor, Golden Tulip, Le Meridien, Jolly Hotels and Park Plaza have all increased their adoption of Amadeus Hotel RMS this year.
“In 2006 to date we have generated a further 20% increase on room revenue. That incremental alone is worth millions and millions of dollars - and no significant change in our occupancy,” says Mohamed Yusof Hamzah, Director of Yield Management and Business Development at the Royal Plaza on Scotts, in Singapore. Mr Yusof goes on to explain, “This is all about setting better room rates which we can do easily with Amadeus RMS.”
Golden Tulip Hospitality Group’s Director of Electronic Distribution & Information Technology, Riko van Santen, is similarly pleased with the solution, “At Golden Tulip we believe in partnering with industry specialists. Amadeus has a professional team that work closely with our hotels to ensure the system evolves to our specific needs.”
Amadeus Hotel RMS is a powerful decision support tool which optimises the revenue on each available room (RevPAR) by providing the manager with business performance data and forecasting future demand. Amadeus Hotel RMS offers over 250 distinct and customisable reports including performance by distribution channel, country of origin and room class. The solution forecasts future demand with unparalleled accuracy, using advanced software which “learns” from experience to greatly improved demand prediction over time. Performance and forecasting data is then combined to help hotel managers quote the price that will yield the highest RevPAR. Business rules (eg minimum sale price or minimum stay length) can be defined for a single property, a whole chain or a subset of properties.
“Revenue management is a key part of Amadeus’ IT offer to the hospitality industry,” says Antoine Medawar, Managing Director, Amadeus Hospitality Business Group, “and more and more hotels are recognising the need for a single, integrated set of solutions in which property- and revenue management systems work seamlessly together with central reservation- and distribution solutions. This is the Amadeus proposition.”