Embassy Suites rolls out self-service kiosks

Embassy Suites Hotels is launching its 20/10 brand evolution program with the completion of EmbassyDirect Registration Kiosks in all of the upscale brand’s 182 hotels, as well as the added capability of printing airline boarding passes directly from all kiosks. With this announcement, Embassy Suites Hotels is the first hotel brand to install the kiosk check-in technology in all hotels. Additionally, the hotel brand also becomes the first to announce airline boarding pass printing capabilities for 18 major airlines from the kiosks in 100 percent of its hotels.

This new complimentary service spearheads the brand’s 20/10 brand evolution and enhancement program, a comprehensive series of product and service upgrades and enhancements, as well as brand standards, to keep the Embassy Suites Hotels brand a leader in the upscale, full-service hotel category. By year-end 2007, the Embassy Suites brand will have funded nearly $10 million on several 20/10 initiatives including breakfast, team member uniforms and registration kiosks.

“By expanding our kiosks to each hotel and enabling airline boarding pass printing, we are offering our guests more choices, convenience and control when it comes to their hotel stay,” said Jim Holthouser, senior vice president, brand management, Embassy Suites Hotels. “With the time constraints on travelers these days, we believe that expanding the capabilities of our kiosks will allow travelers more time to focus on more enjoyable ways to spend their time, rather than waiting in line at the airport.”