Ryanair, Europe’s largest low fares airline today (26th Sept) announced an exclusive five year deal with InviseoMedia to install seatback advertising across the entire current and future fleet of 239 Boeing 737-800 aircraft. The ‘Inviseo Table’ is a custom-made, personal backrest tray-table, set with an integrated advertising panel for printed advertisements. During the next two years, Ryanair’s entire fleet will be fitted with the Inviseo Table, offering advertisers unparalleled access to 42M passengers this year growing to 70M+ passengers p.a. in 2012.
Announcing the deal, Peter Sherrard Ryanair’s Head of Communications said:
“This product is great news for passengers who can expect even lower fares as advertisers all over Europe contribute to lowering the cost of flights in exchange for being able to promote their products on Ryanair’s seat backs. The Inviseo Table offers advertisers a high impact on-board advertising medium to a captive audience of some of Europe’s most upwardly mobile consumers”.
Andersen Cheng, Acting-CEO of InviseoMedia said:
“This is a landmark deal for InviseoMedia. Ryanair have the diversity of routes, passenger volume and flight frequency to offer Europe’s major advertisers exposure to a unique and captive audience.”
“We’ve already received a number of enquiries from major advertisers interested in promoting their brands cross-border, initiating new product launches or targeting niche audiences on specific routes.”
Ryanair was nominated as World’s Leading Low-Cost Airline at this year’s World Travel Awards.