Ctrip.com International is launching a new hotel reservation platform to include approximately 25,000 hotels overseas. Through direct contracting with hotels and alliance with international wholesalers, Ctrip established a substantial overseas hotel network that spans over low-, middle- and high-end hotels.
With increasing outbound travel demand in China, Ctrip expects more and more customers to search and reserve overseas hotels through a consolidated online channel. The initiation of the new overseas hotel booking platform allows customers to make convenient and cost effective selections among a variety of overseas hotels.
Min Fan, Chief Executive Officer of Ctrip said, ‘‘The new hotel booking platform enables us to enrich the content, enhance user experience, and expand the outbound business. Hotel reservation business remains to be the largest contributor to our overall portfolio, we are committed to providing the best services to our customers.’’