Overhaul for Spain’s Melia

22nd Sep 2006

To celebrate the 50th anniversary of Spain’s leading international hotelier Sol Meliá, the Meliá brand will undergo an overhaul based on the results of an extensive research project to meet the needs of today’s consumer.The renovation will be carried out over the next three years in over 30 hotels

Meliá,Spain’s most recognised and international hotel brand, presents a new look. Led by a dramatic modernisation of the brand?s graphic identity, the overhaul will add new energy with visible improvements in the hotels? overall decoration and individual room comfort.
Guests of the new Meliá will also enjoy a modernised Royal Service treatment, new gastronomic offerings as well as increased beauty and health facilities.Ê
Details are taken care of even down to the new stylish staff uniforms. In addition, the brand will introduce new elements that stimulate the senses with lighting, music and colors. The changes are the result of an extensive study carried out by the R+D department to analyse current consumer needs and future trends.Ê


Rooms offer the hallmark DreaMax Bed, created with leading Spanish bedding manufacturer Flex, which guarantees a perfect night?s sleep. Under the ?Triple play? IT package, guests can enjoy high speed Internet connection, an increased and personalized selection of movies, television, all for one modest price.ÊFlat screen televisions are also one of the integral features of the rooms in the new Meliá Hotels.



Meliá‘s hallmark Royal Service, recognised by industry standards as one of the best in their category for both leisure and business travellers, transforms The Level with added features and services.ÊThe Level?s staff will take care to resolve simple requests as well as orchestrate the guest?s total experience while at Meliá.ÊThe hotels also offer Serviexpress, a service which will resolve any room needs in less than 15 minutes.ÊGuests are invited to make note of their preferences in Meliá?s CRM database so that future stays feel more like home.


Meliá also extends its new philosophy to its destination bars and restaurants which strive to push the limits of traditional dining.ÊGastronomy?s finest chefs such as Dani Garc’a, recognised for his tenure atMarbella?s Calima restaurant, counsel management to ensure the hotel?s dining experiences offer guests the ideal blend of tradition and innovation.Ê


Casual dining options are enhanced in the new Meliá.ÊThe Gabi Club stands out for its seductive environment characterised by modern music and sophisticated cocktails, set against the background of a soothing beach and chill out zone.ÊThe bar and restaurant Meliá Tapas features a selection of the country?s best tapas in a refined Spanish setting, while Floridita, in collaboration with Havana Holdings, brings the best in Cuban flavour, music and famous cocktails together with cigars from Havana.Ê


Meliá responds to the increasing body consciousness of the traveller with new equipment from Lifefitness, worldwide leader in fitness machinery and through the ?masterclasses? given by professional experts in yoga, spinning and aerobics. To awaken one?s senses, Meliá offers Yhi Spa, made possible by the association with Iberconsulting Sport. From a simple massage to a complete health and beauty ritual, guests are offered programmes designed to enhance their stays at both urban and resort hotels.


According to Luis del Olmo, General Marketing Director of Sol Meliá ?these are just some of the significant changes to be found at Meliá.ÊThe initiatives, which originated out of the consumer study, reflect the company?s commitment to offer clients a renewed Meliá experience, characterised by passion for life, imagination, style, design, culture, innovation and above all service?.


The renovation of the Meliá brand forms part of Sol Meliá?s strategic plan launched two years ago which aims to re-define key brands to meet the new needs and desires of the clients.



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