The highest calibre of speakers have been drawn from major travel and new media brands to talk about running an online business to delegates at the major two-day online travel conference at World Travel Market, “[email protected] - Covering Travel in the Digital World”.
Leading figures from The Guardian to Google are among the speaker line-up and will address how the travel industry can benefit from new media in a consumer driven market and how their brands made the move to go online.
Esteban Walther, head of travel Europe for Google, said: “This year has seen a huge take up of technology in the travel industry at the same time as new developments have radically changed the ways that people can receive and respond to information using the Internet. We know that increasing numbers of people are looking at their travel and holiday options online - Google is excited to be working in partnership with the travel industry to maximise the opportunities this presents.”
Adam Freeman, Deputy Advertisement Director of Guardian Newspapers Ltd,
said: “The Guardian was one of the first newspapers to make the successful transition to online and we are widely regarded as the best. We have won the Webby for ‘best newspaper on the web’ for two years running and significant audience and revenue growth have matched our critical success. I look forward to sharing our experiences with the travel industry at a time when the online travel business is expanding so rapidly.”
Other speakers include Nancy Lyndhurst, product manager for travel, O2; Chris Nixon, general manager & Head of sales, Travel Supermarket; Chris Ward, Commercial Director, MSN UK; Carsten Willert, head of BA.com; Marc Charron, European managing director, TripAdvisor; and Michelle Peluso, president and chief executive officer, Travelocity.
“[email protected] - Covering Travel in the Digital World” is an ambitious joint initiative, organised by World Travel Market and Travolution, the UK-based media brand, which includes a bi-monthly magazine, website and blog, encapsulating senior level debate, reports and analysis.
A series of seminars on the Tuesday 7 November will have a focus on “Learning” about travel in the digital world, while the one-day conference, with keynote speakers and panel discussions on Wednesday 8 November, will be created with a “Debating” theme in mind.