Sol Meliá launches new .travel sites

14th Sep 2006

Sol Meliá Hotels & Resorts has announced
the creation of new websites utilizing the .travel Internet domain, each dedicated
exclusively to each of its Paradisus luxury, all-inclusive brand resorts.

In order to register a .travel domain name, travel related companies must first be
authenticated to prove that they are legitimate and legally entitled to use the
domain name, immediately indicating to consumers that a website is authentic.

“We believe that .travel presents an opportunity to protect our brands against those
who abuse the registration of domains on the Internet,” says Ashwin Kamlani,
director of distribution for Sol Meliá Hotels & Resorts’ Americas Division. “By
using the .travel extension for each of our Paradisus Resorts, we can rest assured
that no other person or company can reserve similar names with the intention of
misleading customers to other websites, as we have experienced with .com domains. “

Located in some of the most spectacular and sought-after beachfront destinations
throughout the Caribbean and Mexico, the five-star Paradisus brand offers guests the
natural surroundings of exotic locations and a global standard of service that has
achieved recognition throughout the hospitality industry, including two AAA Four
Diamond awards in 2005 for its Riviera Cancun and Puerto Rico resorts and three
Leading Hotels of the World for the Palma Real, Playa Conchal and the Riviera Cancun
for its Royal Service.

“Paradisus is dedicated to exceeding the expectations of guests in every arena to
create an unsurpassed luxury vacation experience,” Kamlani points out. “By
developing a single authenticated space on the Internet for each of our Paradisus
resorts, we are better able to provide the specialized level of quality service
guests have come to expect from Paradisus.”


As an added service to travelers, Paradisus Resorts is offering 1,000 Delta
SkyMiles® per night for reservations made through any of the new .travel websites
until December 15, 2006.  Guests may visit the following websites to book stays at
each Paradisus all-inclusive resorts:

? Paradisus Puerto Rico:
? Paradisus Palma Real:
? Paradisus Riviera Cancun:
? Paradisus Playa Conchal:
? Paradisus Punta Cana:

Ron Andruff, president of Tralliance Corporation, the .travel Registry, commends Sol
Meliá Hotels & Resorts for seeing the value of utilizing .travel as a benefit to
consumers. “Paradisus is leading the way among the hospitality industry by
recognizing the need to protect their assets in order to better serve consumers.”

“By taking this first step and using .travel for one of our major brands we hope to
encourage others in the travel industry to adopt .travel and to help educate
consumers about the credibility of this domain extension,” Kamlani says. 


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