Amadeus inks Star Cruises deal

Amadeus has signed a global distribution agreement with Star
Cruises to distribute Star
Cruises’ inventory through Amadeus UK.Amadeus UK will be the first of the
Global Distribution Systems to have Star Cruises available in its system.
Star Cruises’ content was launched in the UK in early August.

Star Cruises has a combined fleet of 20 ships in service, operating
cruises to over 200 exciting destinations and exotic islands in
Asia-Pacific, North and South America, Hawaii, Caribbean, Alaska,
Europe, Mediterranean, Bermuda and the Antarctica under the Star
Cruises, Norwegian Cruise Line, NCL America, Orient Lines and Cruise
Ferries brands.


Star Cruises started offering cruise itineraries for the first time in the
Eastern Mediterranean from early June with the basing of its ship in
Valletta, Malta. The ship was on a seasonal deployment in India from
September 2005 to May 2006.  The introduction of Star Cruises into the
Global Distribution system in the UK is a timely development for its
expanding travel trade partners in the UK.



“The agreement with Amadeus UK will complement our ongoing sales and
marketing activities in the UK in terms of the enhanced connectivity and
widening the reach with travel trade partners in UK. It will also
provide a more user-friendly and seamless system for booking cabins in the
UK”, said Ms. Jean Teo, Star Cruises’ Senior Vice President, Sales and

The addition of Star Cruises takes Amadeus portfolio of cruise lines to
eighteen, far ahead of the competition. The other brands owned by Star
Cruises and available in Amadeus Cruise in the UK include the Norwegian
Cruise Line.


“We are absolutely delighted to have signed Star Cruises as it
reinforces Amadeus’ global strength and our leadership in the cruise
sector in particular,” said Albert Pozo, Managing Director, Travel
Services and Leisure, Amadeus.


Cruise is one of the travel industry’s runaway success stories:
worldwide, more than fifteen million people are expected to take a cruise
in 2006, a figure which is growing 8% each year. And cruise lines reckon
they average two passengers per cabin every night of every cruise over the


Amadeus began simplifying cruise bookings with the launch of Amadeus
Cruise in 2001. The cruise distribution, marketing and sales tool
provides real-time reservations information-enabling agents to sell
cruises simply and quickly. The selling process is supported by an
intuitive, graphical user interface which eliminates the need for agents
to learn time-consuming cryptic entries. Amadeus Cruise is widely
considered to be the best Cruise selling tool in the industry.