Etihad boosts loyalty with Hitit

Etihad Airways is launching its Etihad Guest program, echoeing the airline’s personalized and customer-focused approach to travel.

At the core of the program’s creation is the absence of uncompromising restrictions traditionally associated with existing loyalty schemes, replaced instead with a flexible range of features and services designed to cater to public demand.

Geert W. Boven, Acting CEO of Etihad Airways commented: “With our hospitality-orientated approach Etihad Airways is certain to raise a few eyebrows amongst its peers, many of whose frequent flyer-related schemes remained relatively unchallenged by the industry until now.  However, having carried out research of the issues surrounding frequent flyer schemes, we know that the travelling public are increasingly seeking out incentives and benefits that indicate a genuine respect for their custom while rewarding them.” 

Etihad has chosen Hitit’s Crane Frequent Flyer software as a strategic component in its new program. Crane Frequent Flyer System, with its rich features and flexibility provides the power and dynamism that meets Etihad’s high standards.

“Hitit Computer Services is proud to be a part of this innovative project. We thank Etihad for giving us the opportunity to be a part of Etihad Guest, a program that introduces fresh ideas to airline loyalty.” stated Nur Gokman, CEO of Hitit Computer Services.


Crane Frequent Flyer continues to be the best selling airline loyalty solution worldwide.