Sally Rouse, who made hotel history when she became the first female duty manager at
Claridge’s in the mid 1990s, has been appointed Director of Sales & Marketing at
Rocco Forte’s St David’s Hotel & Spa in Cardiff.The role is in addition to her
position as Deputy to General Manager Jason Harding.

Sally joined The St David’s Hotel & Spa in 2004 as Resident Manager from Brown’s
Hotel, London, where she was Director of Sales & Marketing.  She is a former London
Sales Director of Rocco Forte Hotels and as well as Claridge’s has held managerial
roles at Preferred Hotels & Resorts and Cliveden House, Sloane Square.

Announcing her appointment, Jason Harding, said, “Sally is a very talented industry
professional, with particular experience of luxury hotels. She made her mark at
Claridge’s in the 1990s and has since become a key member of the Rocco Forte Hotels
collection”.
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