Qatar Airways teams up with Man United

4th Sep 2006

Qatar Airways has teamed up with Manchester United for the Middle East launch of the ultimate collection of memorabilia celebrating the history of the world’s most famous football club.
ÊThe Manchester United Opus is a grand 800-page limited edition book charting the fortunes of the English Premiership club with features and never-before seen images commissioned from some of the world’s top sports photographers and writers.
Weighing a mammoth 35 kg, the book promises to be a dream for fans and investors alike. A star-studded charity gala dinner, sponsored by Qatar Airways, will be held at the Grand Hyatt in Dubai on November 29 where the very first Manchester United Opus Book will be launched and auctioned off.
The gala dinner will be attended by celebrities, including Manchester United legends Sir Bobby Charlton, Denis Law and Eric Cantona, together with Formula One supremo Bernie Ecclestone, model Caprice, former England soccer manager Sven Goran Erikkson and Indian Test cricketer Sachin Tendulkar.
The first Opus will be signed by a Who’s Who from Manchester United, including every member of the current first team squad. This extraordinary piece will be auctioned in aid of UNICEF with an estimated reserve price of £250,000 (US$475,000).
In total, 10,000 copies will be printed with part of the proceeds going towards charity.
At a press conference in Dubai, Manchester United manager Sir Alex Ferguson was joined by Qatar Airways Senior Manager Commercial Operations Arabian Peninsula, Ali Al Rais, to announce the tie-up.
Qatar Airways Chief Executive Officer Akbar Al Baker said he was delighted that the airline had teamed up with Manchester United for the launch.
“Manchester United is a world-renowned football club, steeped in tremendous history, and Qatar Airways is extremely proud to be associated with the club for the official launch of this exceptional book,” he said.ÊÊÊÊÊÊÊ ÊÊÊÊÊÊÊ ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ ÊÊÊÊÊÊÊÊÊÊÊ ÊÊÊÊÊÊÊ
“Qatar Airways looks forward to welcoming players and officials on our flights and experience our award-winning service from the UK to Dubai through Doha for what promises to be an exciting and memorable gala dinner in November.”
The Manchester United Opus recounts the entire history of the club, featuring exclusive ground-breaking editorial, including interviews with Sir Bobby Charlton, Eric Cantona, Sir Alex Ferguson and current star players Wayne Rooney and Ryan Giggs.
It contains more than 400,000 words and 2,000 photographs, researched from over two million images.Ê
Over a three-day celebration of the Manchester United Opus in November, VIPs from the sports and entertainment industry will gather in Dubai to take part in a series of activities, including a golf tournament, celebrity chef event with Gary Rhodes, cocktail parties and a variety of charity-based activities, culminating in the Qatar Airways-sponsored gala dinner.


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