Marston Hotels has chosen HotelREZ to manage its Global Distribution Systems (GDS) bookings and increase accessibility for travel agents worldwide.
Marston Hotels has switched from online hotel directory Utell. Its portfolio of 12 properties will now be marketed by HotelREZ.
From September 1, agents can log on to search for Marston hotels offering everything from corporate business accommodation to short family leisure breaks. Agents will be able to book online, use the ‘call me back’ service or make a reservation using the company’s special GDS codes.
Marston Hotels’ director, John Cotter, said: “HotelREZ offers Marston Hotels an online reservation solution that is specifically tailored to meet the needs of each of our uniquely-styled hotels. HotelREZ is a highly-professional and customer-focused company which understands our business and we look forward to developing our global networks with them.”
Executive director of HotelREZ, Brenda Collin, said: “We are absolutely delighted to be working in partnership with such a prestigious group as Marston Hotels. Our aim is to immediately increase their exposure across all Global Distribution Systems and dramatically increase room bookings.
“We will be working closely with all the company’s hotels to get a thorough understanding of each one’s individual strengths and features and will be looking to exploit all potential areas of revenue for them.”