WTM promotes mud treatments

Mud treatments, a hot tub and soothing massage will be “on tap"for World
Travel Market delegates in London this year between 6-9 November.Working with the Israel Government Tourist Office (IGTO), the Dead Sea Hotel
Association and the mineral skin care company AHAVA, World Travel Market is
bringing a life enhancing Spa Area to the exhibition floors.

Located close to the World Stage in the UK & Ireland section, the Spa Area
will be a popular and unusual attraction - but with a serious and
constructive message behind the pampering of delegates.

It is part of World Travel Market’s major Health and Wellness focus, aimed
at underlining the importance of the sector in tourism and educating
visitors to the opportunities and the challenges.


Mr. Uzi Gafni, Director of the IGTO for UK and Ireland said the Spa Area,
located near the World Stage was going to be a ground-breaking development
in the history of travel exhibitions.



“It was only natural that Israel should sponsor the Spa Area at World Travel
Market”, he said.


“The Dead Sea is a haven for spa travellers. It’s extremely rich in
valuable minerals, is ten times as salty as the world’s oceans and twice as
saline at the Great Salt Lake in Utah. This will be a chance for visitors to
relax in between appointments.


“The Spa Area will be themed by Israel as ‘Positive Energies Gift of

a perfect stop for rejuvenation and self indulgence.


“Specialised therapists will be available to pamper with massages, facials
and mud treatments using the new AHAVA range of finest natural skincare


After treatment, exhibitors and visitors will be able to sit back in a
comfortable sun lounger to enjoy a healthy smoothie.


Shumlik Tzurel, Marketing Director for the Dead sea hotel association said:
“This is a unique chance for the world’s largest natural spa to promote
itself. The international industry and in particular the British are simply
not aware of the great qualities the Dead Sea has to offer. The Spa Area
will certainly demonstrate its importance in general health and wellbeing.”


Product Manager, Ran Reches said AHAVA is looking forward to promoting the
Dead Sea products at World Travel Market. “Our new Pure Spa range includes a
before and after shower care range, luxurious body creams which includes
citrus fruit extracts as well as the goodness of dead sea minerals.”


Fiona Jeffery, Managing Director of World Travel Market said that despite
the fact that spas have become a part of many people’s everyday lifestyle,
it is not generally realised just how important spas have become in the
holiday mix and the commercial potential for the future.


“We chose to highlight Health and Wellness because it is one of the world’s
fastest growing sectors.


“As research reveals, the spa traveller behaves quite differently than the
spa-goer”, said Jeffery.


“The spa-goer generally approaches his or her spa visits as a key part of a
long-term health and wellness strategy, while the spa traveller is looking
to indulge without cost being a huge factor.


“On holiday, the spa traveller is motivated by various dynamics including
culture, history, cuisine, sightseeing and education.


“What is also not appreciated is that 36% of spa travellers are male and
that, for example in the USA and Canada, resort/hotel spas are the most
popular spa-type facility among spa travellers ((81 % in the U.S. and 73 %
in Canada).”


World Travel Market will also be working with the British International Spa
Association (BISA) and the Spa Research Fellowship who will be staging free
seminars during the week. BISA will also be launching a new generation of
international spa accreditation.